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Google Ads
We are a Google Partner company! This means that Google has validated our expertise and granted us the rank of partner. Yes, managing Google Ads campaigns is not just about buying a few keywords, our support goes a little further... On Google Ads, there is unfortunately no ready-made recipe that allows our company to obtain exceptional performance. However, there are several very important points of vigilance that our team knows how to correctly understand.
How it works?
Launch meeting:
If you have an e-commerce site, there are bound to be products or brands that you do not want to highlight. On the contrary, there may be some very strategic services for your business. We need to be aware of all this!
Keyword research:
The most important. Depending on what you want to highlight on your site, we will create the different keywords that will allow you to generate clicks. Be careful, there will be a lot of keywords, because we have already told you: using only 2-3 keywords on Google Ads does not work!
Campaign Structuring:
Once all the keywords are listed, you will have to classify them in campaigns (and in ad groups, for connoisseurs). This operation is very important to ensure a close follow-up afterwards.
Writing advertisements:
With Google Ads campaigns in place, you now need to write your text ads (as well as your ad extensions, again for those in the know).
Setting up a bidding strategy:
Last step before the launch of your Google Ads campaigns, which is not the least, we will apply a tailor-made bidding strategy for each of your keywords, in order to fully control our costs.
Launch of campaigns:
It's D-Day! Your campaigns are ready and so are we. So here we go, we will follow all this very closely.
Adjustments and optimizations:
Google Ads campaigns being launched, do not believe that everything is running by itself. Your competitors will react and regular adjustments will be necessary to maximize your performance.
Reporting and performances:
(At least) every month, we set up reports with our customers. It is important that you understand how your budget was spent and what you got out of it.
Natural SEO
We know the secret language that Google speaks and we manage to make it understand that we want to appear at the top of the 1st page. SEO is a very complex abstract science. You will therefore not find on this page an exhaustive list of our actions, nor a magic recipe to reach the 1st place on Google, but simply our methodology.
How it works?
Launch meeting:
Before working on the referencing of your site, it is necessary that we know your history as well as your future objectives.
Technically oriented SEO audit:
This is the first step: your website must be technically optimized if you want to achieve good SEO performance. The objective of this audit is to make an exhaustive listing of all the points to be improved or corrected on your site so that it is healthier.
Semantic-oriented SEO audit:
By improving your natural referencing, we will seek to position ourselves on keywords, and these keywords must be identified. The semantic audit is therefore used to find all the high-potential keywords that can bring quality SEO traffic.
Continuous deployment of optimizations:
The bases being fixed, it is now necessary to deploy the various identified improvements: content writing, addition of structured data, optimization of the responsive... The optimizations can be wide and varied.
Performance monitoring and analysis:
What is interesting in SEO is that we can quantify our returns thanks to the position of the keywords. If this position changes, then there is an impact!
Facebook Ads
Everyone says it: Facebook is very important for companies, and it's true! But only if it's done right. Indeed, it's not that simple, to create ads on Facebook, it's not enough to press 3 buttons.
How it works?
Launch meeting:
To advertise products or services on Facebook, we have to know them to properly identify your target and your issues.
Setting up your account:
If we want to create real advertising campaigns on Facebook Ads, we must configure a Business Manager type account in order to have access to all the features offered by Facebook Ads.
Import your product catalog:
If you have an e-commerce site, then we can import your products directly on Facebook Ads, in order to set up highly targeted retargeting audiences.
Creating your audiences:
Your account being configured, we must now define the targets to whom we will address our advertisements (knowing that we have the possibility of going very far in this targeting).
Creation of Facebook Ads campaigns:
Last step, we need to create your Facebook Ads campaigns based on your ad goals (this also includes ad sets and ads, for the purists).
Launch of campaigns:
Everything is OK, so let's go! Your new Facebook Ads ads are online, now you have to watch it all closely.
Adjustments and optimizations:
Although everything is launched correctly, we are not immune to a problem or poor performance. For this, we set up a close follow-up of your campaigns in order to optimize your profitability.
Reporting and performances:
Facebook Ads remains an abstract technology, but we prefer to play the transparency card. We therefore organize reports with our clients to comment on the results and validate new objectives together.
It can go very quickly...
So let's go, tell us everything at contact@digitalsights.net